Rebuilding a blog that actually brings in traffic

As Content Strategist at Thrasher Foundation Repair, one of my first priorities was rebuilding our blog from the ground up with a focus on consistency, relevance, and real value.

What I led:

• Rebuilt the blog strategy with a people-first approach (real homeowners first, search engines second)

• Developed a content calendar based on what homeowners actually want to know

• Aligned blog topics with broader campaigns and repurposed content across email and social

• Led keyword research, title strategy, and SEO direction without chasing empty keywords

• Collaborated with a team of writers to ensure every post was clear, helpful, and on-brand

How we approached SEO:

• Focused on genuinely helpful, easy-to-understand content

• Created expertise-driven topics competitors couldn’t easily replicate

• Prioritized clarity, specificity, and usefulness over volume

Results:

• 500% increase in monthly blog traffic

• 3,300+ page one keyword rankings

• 7 of the top 10 organic pages driven by blog content