Customer lifecycle strategist, content lover, and Oxford comma enthusiast

Hey, I’m Hannah. I’m a hands-on customer lifecycle and content strategist.

For the past 8+ years, I’ve led lifecycle and content strategy for construction and service-based companies, creating work across video, email, print, web, and campaigns. I specialize in turning complex services into messaging people actually understand, whether that’s for homeowners, contractors, or internal teams.

I’ve produced testimonial and brand videos, mapped customer journeys, built sales enablement and web content, partnered closely with leadership and sales teams, and helped shape brand voices that feel consistent, trustworthy, and real across every touchpoint.

And yes, I love an Oxford comma. A list isn’t complete without one.