A little of everything
I've worn a lot of hats in my career. From video production and content strategy to executive communications and customer journey development, I've had the opportunity to work
across nearly every corner of marketing and communicate to almost
every audience a company has.
Videos
Video is one of my favorite ways to bring a story to life. From concept and scripting to filming and editing, I've created everything from customer testimonials and brand videos to internal communications and employee features.
Blogs
I've written and managed blog content focused on answering customer questions, improving organic visibility, increasing AI mentions, and helping people make informed decisions.
Copywriting - Print
Whether it's a one-page flyer , a newspaper ad, or a multi-page brochure, I like to find the right message and present it in a way that's easy to understand. My print copywriting experience spans customer education, sales support, recruitment, and brand awareness initiatives.
Copywriting - Digital
I've written copy for every digital touchpoint, including websites, landing pages, email campaigns, automated customer journeys, social media, and digital ads. Each channel requires a different approach, but the goal is the same. To connect with the audience and inspire action.
Employee newsletters & executive communications
I believe the most important audience is the people inside the organization. I've led content, messaging, and communications for company events, recognition programs, culture initiatives, and employee newsletters designed to bring people together and strengthen culture.
Email marketing & nurture journeys
A great nurture journey feels less like marketing and more like a helpful guide. I've developed automated email and SMS programs that deliver timely information, answer common questions, and help customers make confident decisions.
PR & ghostwriting
I've managed public relations efforts, developed thought leadership content, secured media opportunities, and ghostwritten content that positions leaders as trusted voices in their industry.
Social media
My experience with social includes content planning, copywriting, campaign development, community-focused storytelling, and creating content that supports both engagement and business objectives.
Brand messaging & tone development
A big part of a strong brand is how it sounds. I've helped define messaging frameworks, voice guidelines, and content standards that create a consistent experience across every customer and employee touchpoint.
