Work I’m proud of
Testimonial
Video Series
Three-part video series that premiered at Thrasher’s 600-person annual employee meeting to celebrate their 50th anniversary. Filmed, edited, and produced by me.
Post Sale Leave Behind (Print)
I replaced an outdated print piece with something warmer, more helpful, and way more human — designed to meet two kinds of customer profiles, right where they are.
CX & Customer Lifecycle Strategy
I implemented a post-install customer journey after noticing a gap in our lifecycle communications. It reduced negative reviews, increased five-star reviews, and provided unique content to continue a long-term relationship with customers.
Website Location Pages
I conceptualized, created, and implemented location pages for a multi-region business. By personalizing every location and creating unique content, we improved SEO, conversions, and traffic.
A Blog That
Drives Traffic
I turned a small, zero-traction company blog into one of Thrasher’s top organic traffic drivers —focusing on helpful content, smart SEO, and a strategy that puts the reader first.