Work I’m proud of
Testimonial
Video Series
Three-part video series that premiered at Thrasher’s 600-person annual employee meeting to celebrate their 50th anniversary. Filmed, edited,
and produced by me.
Post Sale Leave Behind (Print)
I replaced an outdated print piece with something warmer, more helpful, and way more human — designed to meet two kinds of customer profiles, right where they are.
Website
Location Pages
I conceptualized, created, and implemented location pages for a multi-region business. By personalizing every location and creating unique content, we improved SEO, conversions, and traffic.
A Blog That
Drives Traffic
I turned a small, zero-traction company blog into one of Thrasher’s top organic traffic drivers —focusing on helpful content, smart SEO (plus AEO), and a strategy that puts the reader first.
CX & Customer Lifecycle Strategy
I implemented a customer journey after noticing a gap in our lifecycle communications, which resulted in a 124% increase in five-star reviews, and
reduced negative reviews.
Messaging Strategy For Company Events
I led the content strategy for company-wide events, partnering with executive leadership to shape messaging, build narrative, and deliver a cohesive experience for 600+ employees.