Location Pages Strategy |
Website & SEO Optimization

As Thrasher continued to grow across multiple regions, I identified a major gap in our website experience: we had hundreds of city pages, but no true location pages that highlighted the people, teams, and services behind each market.

The result? We felt like a faceless, multi-region company. Something we had long struggled to overcome.

The insight:

• City pages alone weren’t telling a meaningful story

• Visitors couldn’t see who they’d be working with locally

• We were missing an opportunity to build trust, improve SEO, and increase conversions

My role:

• Conceived, created, and led the strategy for comprehensive location pages

• Defined the structure, messaging, and content framework for each page

• Focused on showcasing local teams, regional expertise, and how we help homeowners in each market

• Collaborated cross-functionally with web, SEO, and leadership teams to bring the pages to life

The impact:

• Location pages converted 38% higher than any other page type on the site

• Traffic to these pages increased by 521%

• Improved overall site SEO performance and keyword relevance

• Strengthened Google Business Profile alignment and local search visibility

• Filled a critical gap in the website experience and humanized a multi-region brand