To support Thrasher’s 50th anniversary and the relaunch of our company purpose, I led the end-to-end production of a three-part testimonial video series designed to show — rather than tell — how that purpose shows up in real life.

The concept:
Three videos, each built around a different audience we serve:

• Customers sharing how Thrasher impacted their homes and peace of mind

• Employees sharing how Thrasher shaped their careers and lives

• Contractors sharing how Thrasher raised the standard of the industry

Each video features individuals speaking directly to camera about how Thrasher positively changed their lives, which created authentic, human proof that our purpose is lived, not just stated.

My role:

• Interviewed, filmed, and edited nine individual testimonials

• Produced three cohesive, audience-specific videos from several hours of raw footage

• Led story structure, pacing, and narrative arc for each piece

• Partnered with executive leadership to align the videos with the keynote message and purpose relaunch

The outcome:

• Three emotionally resonant videos that reinforced Thrasher’s purpose across audiences

• Videos premiered at a 600-person, all-employee annual event celebrating Thrasher’s 50th anniversary

• Helped anchor the executive presentation with real, human proof of impact

• Created a shared emotional moment that connected employees, customers, and partners to the company’s future