2025 was Thrasher’s 50th year in business. And we wanted to celebrate. Celebrate the impact we’ve made and the people we impacted.

To do this, I led the end-to-end production of a three part testimonial video series that showed how the companies purpose impacted the lives of three groups of people: our employees, our customers, and other contractors.

• Customers sharing how Thrasher impacted their homes and peace of mind

• Employees sharing how Thrasher shaped their careers and lives

• Contractors sharing how Thrasher raised the standard of the industry

Each video features 3 individuals speaking directly to camera about how Thrasher positively changed their lives.

To execute, I interviewed, filmed, and edited nine individual testimonials. Produced three cohesive videos from several hours of raw footage. It was very important to have a cohesive story structure woven in throughout each video with an emotional narrative arc.

I partnered with executive leadership (CEO & President) to align the videos with their keynote message and event theme.

The videos premiered at a 600 person, all employee annual event celebrating Thrasher’s 50th anniversary. The goal was met. Three videos that emotionally resonated with employees and reinforced Thrasher’s purpose: to redefine an industry.